Want to know which websites are linking to your website or your competitors?

You can use Google Search Console to find backlinks to your own verified website. For competitor and third-party research, backlink tools such as Ahrefs, Semrush, and Moz can help you discover backlinks, referring domains, linking pages, anchor text, and other link data.

But finding a list of backlinks is only the beginning.

The useful part is understanding who is linking, which pages are attracting links, why those links exist, and whether the data reveals realistic opportunities for your own SEO strategy.

This guide explains how to find backlinks to your own website, research competitor backlinks, use free and paid methods, analyze backlink quality, and turn backlink data into useful link-building opportunities.

Overview

Here is the basic process:

1. Use Google Search Console to research backlinks to your own website.
2. Use a backlink research tool to investigate competitors and other websites.
3. Review referring domains, individual backlinks, linking pages, target pages, and anchor text.
4. Identify the content and topics that attract links.
5. Evaluate relevance, context, website quality, and audience value.
6. Turn useful findings into content ideas and realistic link-building prospects.
7. Avoid copying competitor backlinks blindly or treating every backlink as valuable.

If you are new to backlinks, start with our guide on What Is a Backlink? before continuing.

Quick Answer

To find backlinks to your own website, start with Google Search Console. Open your verified property, go to Links, and review the external links data, including top linked pages, top linking sites, and top linking text. You can also export available data for further analysis.

To find backlinks to another website or competitor, use a backlink research tool such as Ahrefs, Semrush, or Moz. Enter the domain or specific URL, open the backlink or referring-domain report, and review the linking websites, linking pages, target pages, anchor text, and other available metrics.

Keep in mind that no backlink database represents every link that exists on the web. Different tools discover and process different parts of the web.

The goal is not simply to count backlinks.

The goal is to understand which links matter, why they exist, and what the data can teach you about your own SEO strategy.

What Does It Mean to Find Backlinks?

Finding backlinks means identifying websites and pages that link to a particular website or webpage.

For example, suppose examplecompetitor.com publishes an SEO guide.

You might discover that:

• A marketing publication links to the guide.
• An SEO blog references one of its statistics.
• A resource page lists the guide.
• A SaaS website mentions the company.
• An industry publication links to a research report.

Each of these can represent a backlink pointing to the competitor’s website.

If you are completely new to the topic, read our guide on What Is a Backlink? to understand backlinks, referring domains, anchor text, and related terminology.

Why Do People Check Backlinks?

Backlink research can help you:

• Understand your own backlink profile
• See which websites link to competitors
• Find pages that naturally attract links
• Discover relevant websites in your industry
• Identify content that earns references
• Find potential resource pages
• Research competitor link sources
• Build a more relevant prospect list
• Find content gaps
• Monitor new and lost links
• Understand which pages attract external references

However, the value is not in collecting the biggest possible list.

A spreadsheet containing 5,000 backlinks is not automatically useful.

The important question is:

What can you learn from those backlinks?

Finding Backlinks to Your Website vs. a Competitor

There is an important difference between researching your own website and researching someone else’s.

Your Own Website

For your own verified website, Google Search Console provides link data associated with your property.

You can use the Links report to review:

• Top linked pages
• Top linking sites
• Top linking text
• Internal links

Google explains that its Links report is not a comprehensive list of every link to your site. It is a sample of internal and external links Google knows about, and the tables can also be limited or grouped.

That makes Search Console useful for first-party research, but it should not be treated as a complete backlink database.

A Competitor’s Website

You cannot access a competitor’s private Google Search Console data.

Instead, use a third-party backlink database such as Ahrefs, Semrush, or Moz.

These platforms crawl and index links themselves, so their results can differ.

For example, one tool might report 2,000 backlinks while another reports 1,500.

That does not automatically mean one tool is wrong.

The tools may have:

• Discovered different links
• Crawled different pages
• Updated their databases at different times
• Processed links differently
• Applied different filtering or grouping rules

This is why backlink numbers should be treated as research data rather than absolute measurements.

How to Find Backlinks to Your Own Website

If you own or manage the website, Google Search Console is a useful place to start.

Step 1: Open Google Search Console

Open Google Search Console and select the verified website property you want to analyze.

You need access to the property before you can view its Search Console data.

Step 2: Open the Links Report

Open the Links report.

Under external links, you can review information such as:

• Top linked pages
• Top linking sites
• Top linking text

Google’s documentation explains these sections and how they can be used to understand your site’s external link profile.

Step 3: Check Top Linked Pages

Start with Top linked pages.

This shows which pages on your website receive the most external links in the available Search Console data.

You might discover that:

• One research article attracts many links.
• Your homepage receives many brand mentions.
• A free tool earns more links than ordinary blog posts.
• An older guide continues to attract references.

This can reveal useful patterns in your content strategy.

If one type of page consistently attracts links, consider what makes that format useful and whether you can create more genuinely valuable resources around similar topics.

Step 4: Check Top Linking Sites

Next, review the websites linking to your site.

Ask:

• Is the website relevant to my industry?
• Is the linking page relevant?
• Why did the publisher link to me?
• Could readers benefit from the link?
• Is the website publishing useful content?
• Does the relationship reveal a broader opportunity?

Do not automatically assume that every unfamiliar domain is harmful.

Review the actual website and linking context before making a judgment.

Step 5: Check Top Linking Text

Search Console also provides information about common link text used by external websites.

You may see:

• Your brand name
• Your website URL
• A descriptive phrase
• A page title
• Generic text such as “click here”
• Empty text for image links

This can help you understand how other websites describe your content or brand.

Step 6: Export the Data

Search Console provides export options for its link reports.

Depending on the report, you can export data for further analysis.

A spreadsheet can help you organize information such as:

Referring Site	Target Page	Link Text	Relevance	Opportunity
example.com	/seo-guide/	SEO guide	High	Review
sample.com	/research/	TheLinkee	High	Relationship
another.com	/blog/	Learn more	Medium	Review

Important: Google Search Console Does Not Show Every Backlink

This is one of the most important limitations to understand.

Google states that the Links report is not a comprehensive list of every link to your website. It provides a sample of internal and external links known to Google, and some data may be omitted or grouped.

So if Search Console shows 300 links, do not assume your website has exactly 300 backlinks.

Use Search Console as an important source of first-party data, not as a complete backlink database.

How to Find Backlinks to Any Website

If you want to research a website you do not own, you generally need a third-party backlink tool.

The basic workflow is similar across most platforms.

1. Enter the Website or URL

Enter the domain you want to research.

For example:

examplecompetitor.com

If you want to study one particular page, enter the page URL when the tool supports URL-level analysis.

2. Open the Backlink Report

Look for a report such as:

• Backlinks
• Backlink profile
• Referring domains
• Link analysis
• Link explorer

The exact name depends on the platform.

3. Review Referring Domains

A referring domain is a unique website that links to the target.

For example:

• example.com → 10 backlinks
• sample.com → 5 backlinks
• marketing.com → 1 backlink

That represents three referring domains and 16 total backlinks.

Backlinks and referring domains are therefore different metrics. Ahrefs also explains this distinction in its documentation.

4. Review Individual Backlinks

Next, inspect the individual links.

Depending on the tool, you may be able to review:

• Source URL
• Target URL
• Anchor text
• Link attribute
• Linking domain
• Page context
• First-seen information
• Lost or new link information

5. Check the Linking Pages

Do not stop at the domain.

Open the actual page containing the backlink.

A website may be highly relevant overall, while the specific page linking to your competitor has little connection to your topic.

The linking page matters.

6. Check the Target Pages

Find out where the competitor receives links.

Their backlinks may point mainly to:

• Homepage
• Blog posts
• Research
• Product pages
• Tools
• Statistics
• Templates
• Resource guides

This can reveal which types of content attract links.

7. Review Anchor Text

Look at the words used for the links.

Anchor text can help you understand how publishers describe a page and the context in which the link appears.

However, competitor anchor text should not be treated as a keyword list to copy into your own backlinks.

Use it for research.

8. Filter for Useful Opportunities

Once you understand the data, stop thinking about the report as a list of URLs.

Start asking:

Which of these links can teach me something useful?

That shift makes backlink research much more valuable.

How to Find Backlinks to a Competitor’s Website

Let’s use a fictional website:

examplecompetitor.com

Imagine you want to understand how this competitor has earned links.

Step 1: Enter the Competitor’s Domain

Open your backlink research tool and enter the competitor’s domain.

Step 2: Open Referring Domains

Start with the referring-domain report.

Instead of reviewing thousands of individual links immediately, identify websites that link to the competitor.

Look for domains that are:

• Relevant to your industry
• Connected to your target audience
• Publishing useful content
• Receiving genuine search visibility
• Linking to competitors for a clear reason

Step 3: Open Interesting Referring Domains

Suppose you discover a relevant marketing website linking to your competitor.

Open the actual linking page.

Then ask:

Why did this website link to my competitor?

Possible reasons include:

• Original research
• A useful tool
• An expert contribution
• A resource list
• A guest article
• An industry report
• A useful statistic

The reason behind the link is often more useful than the backlink itself.

Step 4: Check Which Pages Attract Links

Suppose your competitor has 500 referring domains, but a large portion of those links point to only a few pages.

Investigate those pages.

They might be:

1. Original research
2. Industry statistics
3. A free tool
4. A detailed guide
5. A downloadable template

This tells you what type of content attracts attention in that market.

Step 5: Review the Anchor Text

Look at how websites describe the competitor’s pages.

This can help you understand the context of the links.

But do not copy competitor anchor text simply because it appears frequently.

Step 6: Do Not Copy Every Competitor Backlink

This is one of the biggest mistakes in competitor backlink research.

A competitor may have:

• Irrelevant links
• Old links
• Links that no longer provide value
• Links earned through relationships you do not have
• Links to content you cannot realistically replicate
• Links that are not relevant to your business

The better question is:

What can I learn from their link profile?

Not:

How can I copy every link they have?

How to Find Backlinks Using Free Methods

You do not always need a paid SEO platform to begin backlink research.

1. Google Search Console

For your own verified website, Search Console is one of the best free starting points.

It can show:

• External links
• Top linking sites
• Top linked pages
• Top linking text
• Internal links

Remember that its Links report is a sample rather than a complete backlink database.

2. Google Search

Google Search can help you discover public mentions, resources, citations, and pages discussing your brand or topic.

For example:

"TheLinkee"

or:

"TheLinkee" SEO

You can also search for resource phrases such as:

"SEO resources"

"link building resources"

"SaaS SEO resources"

These searches do not replace a backlink database, but they can reveal pages worth investigating manually.

3. Check Competitor Pages Manually

If a competitor has a highly linked resource, open the page.

Look for:

• References
• Citations
• Resource sections
• Contributors
• Sources
• Industry publications
• Partner mentions

Sometimes the page itself explains why it attracted links.

4. Search for Resource Pages

Resource pages can be useful research targets.

Search for phrases such as:

• “SEO resources”
• “marketing resources”
• “link building resources”
• “SaaS resources”

Then review the pages manually.

The goal is not to collect every resource page.

The goal is to find pages where your own content genuinely fits.

5. Search for Brand Mentions

Search for your brand name and variations of it.

You may discover websites that mention your business without linking to it.

An unlinked mention is not automatically a backlink opportunity.

Review the context first.

Limitations of Free Methods

Free methods are useful, but they have limitations.

You may not get:

• A large backlink database
• Historical backlink data
• Advanced filtering
• Large-scale competitor comparisons
• Detailed link attributes
• Convenient exports
• Page-level analysis at scale

For serious competitor research, a dedicated backlink platform is usually more practical.

Best Backlink Checker Tools

There is no single backlink tool that provides exactly the same data as every other platform.

Different tools use different databases, crawlers, metrics, filters, and interfaces.

Google Search Console

Best suited for: Your own verified website.

Search Console provides Google’s link report for your property.

Use it to understand:

• External links
• Top linking sites
• Top linked pages
• Top linking text
• Internal links

Its main limitation is that the Links report is not a complete backlink index.

Ahrefs

Best suited for: Backlink and competitor research.

Ahrefs provides backlink and referring-domain reports that can be used to investigate websites, URLs, linked pages, anchor text, and other link-related information.

Its free backlink checker also provides a limited look at backlink data, while deeper analysis is available through its broader tools.

Semrush

Best suited for: Backlink analysis, competitor research, and broader SEO workflows.

Semrush’s backlink tools provide information about backlinks, referring domains, source pages, anchor text, link attributes, and link status depending on the report and account.

Its backlink comparison features can also help identify domains that link to competitors but not to your website.

Moz

Best suited for: Link research and authority-related metrics.

Moz Link Explorer can be used to research backlinks, linking domains, and other link-related information.

A Simple Way to Choose

A practical setup could be:

• Google Search Console for your own site’s first-party data
• Ahrefs for backlink and competitor research
• Semrush if you already use its wider SEO tools
• Moz when its link research features fit your workflow

The important part is understanding what the data represents rather than treating one tool’s backlink count as the absolute truth.

How to Check Whether a Backlink Is Actually Useful

Finding a backlink does not automatically mean you found a useful link.

This is where many backlink audits go wrong.

A tool may show hundreds or thousands of links.

Your job is to understand which ones are worth investigating.

1. Website Relevance

Does the referring website cover a topic related to your industry?

A relevant website generally provides more meaningful context than a completely unrelated one.

2. Linking Page Relevance

Is the specific page relevant?

A relevant domain can still contain unrelated pages.

Inspect the actual linking page whenever possible.

3. Context

Read the sentence or paragraph containing the link.

Ask:

• Does the link make sense there?
• Does it support the surrounding content?
• Would a reader find it useful?

Context matters.

4. Editorial Value

Why did the publisher include the link?

It might be:

• A source
• A supporting reference
• A recommended resource
• A useful tool
• An example
• A citation

Understanding the reason behind a link is more useful than simply looking at a metric.

5. Website Quality

Review the overall website.

Look at:

• Content quality
• Topic consistency
• Publishing standards
• Audience
• Organic visibility
• Outbound-link patterns

Do not judge an opportunity using one SEO metric alone.

6. Real Audience

A website can have SEO metrics without providing meaningful audience value.

Ask whether real readers would plausibly visit the page and benefit from the link.

7. Link Placement

Where does the link appear?

A contextual link inside the main content can provide a very different experience from a link buried in an unrelated footer or sitewide element.

8. Destination Page

Where does the link point?

A link to original research tells you something different from hundreds of links pointing only to a homepage.

9. Anchor Text

Review the anchor text.

Does it describe the destination naturally?

Exact-match anchor text should not automatically be treated as better.

10. Does the Link Make Sense?

Look at the complete picture.

Ask:

Would this link make sense if SEO did not exist?

If the answer is yes, that is useful context.

Found Backlink vs. Useful Backlink Opportunity

These are two different things.

Found backlink

You discovered that Website A links to Website B.

Useful backlink opportunity

You discovered that Website A links to a relevant resource for a clear reason, and your own content could genuinely provide value in a similar context.

The second finding is much more useful for link building.

How to Find Backlink Opportunities From Competitor Backlinks

Backlink research becomes actionable when you stop asking only:

“Who links to my competitor?”

and start asking:

“What can this backlink teach me?”

Example 1: Competitor Has a Relevant Guest Article

What you found

Your competitor contributed an article to a relevant industry website.

Why it matters

The publication already accepts expert or industry content.

What you can do

Research its content standards and determine whether you have a genuinely useful topic to contribute.

What not to do

Do not send:

“My competitor has a guest post. Give me a backlink too.”

Your contribution should fit the publication and provide value to its readers.

Example 2: Competitor Is Listed on a Resource Page

What you found

A relevant website has a resource page that includes your competitor.

Why it matters

The publisher already curates resources for its audience.

What you can do

Check whether you have a genuinely useful resource that belongs on the page.

What not to do

Do not assume that being listed beside a competitor automatically means you deserve inclusion.

Example 3: Competitor Is Mentioned in an Industry Article

What you found

An industry publication references your competitor’s research, product, or expertise.

Why it matters

The publication may regularly cite businesses, experts, or research in your industry.

What you can do

Study why the competitor was mentioned.

Then determine whether you have something genuinely useful to contribute to similar discussions.

Example 4: Competitor’s Research Is Being Cited

What you found

Several websites reference a competitor’s original research.

Why it matters

The research itself may be acting as a linkable asset.

What you can do

Study:

• Research topic
• Data
• Methodology
• Statistics
• Charts
• Promotion strategy

Then identify whether you can produce original research around a useful angle.

Do not copy their statistics or present their research as your own.

Example 5: Competitor Has a Useful Tool or Template

What you found

A competitor has created a calculator, template, checklist, or free tool that attracts links.

Why it matters

The asset solves a specific problem people want to reference.

What you can do

Look for an underserved version of the problem.

You may be able to create something more useful, easier to use, or better suited to a different audience.

Do not simply duplicate the same asset with slightly different wording.

How to Find Backlinks Pointing to a Specific Page

Domain-level research can hide useful information.

Sometimes you need to investigate one specific URL.

For example:

• Homepage
• Blog post
• Product page
• Research page
• Free tool
• Resource guide

Suppose a competitor has 1,000 backlinks.

That number alone tells you very little.

But if you discover that hundreds of those links point to one original research page, you have learned something much more useful.

That page is attracting links for a reason.

Why Page-Level Research Matters

Different pages attract different types of backlinks.

A homepage might attract:

• Brand mentions
• Partnerships
• Press coverage
• Business references

A research page might attract:

• Citations
• Statistics
• Editorial references
• Industry articles

A free tool might attract:

• Tutorials
• Resource pages
• Reviews
• Community discussions

A product page might attract:

• Reviews
• Comparisons
• Partner pages
• Industry lists

When researching backlinks, always ask:

Which specific pages are earning the links?

How to Analyze a Backlink Profile

Once you have backlink data, organize it.

A simple spreadsheet can make the research much easier.

Referring Domain	Linking Page	Target Page	Anchor Text	Relevance	Context	Link Attribute	Opportunity
example.com	/seo-guide/	/research/	SEO research	High	Editorial	Follow	Review
sample.com	/resources/	/tool/	Free tool	High	Resource	Follow	Prospect
another.com	/article/	/blog/	Learn more	Medium	Contextual	Nofollow	Review

The exact link attribute may not be available from every data source.

When it is unavailable, mark it as Unknown rather than guessing.

What Each Column Tells You

Referring Domain

Which website is linking?

Linking Page

Which exact page contains the link?

Target Page

Where does the link point?

Anchor Text

What words are used for the link?

Relevance

How closely related is the website and page to your topic?

Context

Why does the link exist?

Link Attribute

Does the tool identify the link as follow, nofollow, sponsored, UGC, or another attribute?

Opportunity

Is there something realistic you can learn from or pursue?

This turns a backlink export into a research document instead of a pile of URLs.

What to Do After Finding Backlinks

Backlink research should not end when you export the report.

The data can help you make better SEO decisions.

1. Identify Patterns

Look across the backlink profile.

Ask:

• Which content formats attract links?
• Which topics attract links?
• Which websites link repeatedly?
• Are research pages performing well?
• Do tools attract more links?
• Are certain industries linking more often?

Patterns can be more useful than individual links.

2. Find Pages That Naturally Attract Links

If one competitor page has significantly more referring domains than their other pages, investigate it.

What makes the page different?

Maybe it contains:

• Original data
• A useful study
• A template
• A free tool
• A detailed guide
• An industry statistic

This can influence your own content planning.

3. Discover Content Gaps

Suppose competitors have strong resources around one topic but there is no useful resource covering another important part of the subject.

That may reveal a content opportunity.

Backlink research can therefore support both off-page SEO and content strategy.

4. Find Relevant Websites

Competitor referring domains can become a research list.

Filter them based on:

• Topic relevance
• Audience relevance
• Page quality
• Link context
• Genuine usefulness

5. Find Resource Pages

If multiple competitors are listed on the same resource page, investigate it.

The page may be a genuine industry resource.

But being listed beside a competitor does not automatically mean your website belongs there.

6. Build a Prospect List

Turn useful findings into a structured prospect list.

Website	Opportunity	Reason	Target Page	Status
example.com	Resource page	Relevant SEO resources	/guide/	To review
sample.com	Expert contribution	Accepts industry experts	/research/	Research
another.com	Editorial mention	Cites SEO studies	/data/	Outreach

This is where backlink research can feed into your outreach process.

7. Improve Your Own Content

If a competitor earns links because its page contains original data, ask whether your own content needs:

• Better research
• More useful examples
• Original statistics
• Better visuals
• A tool
• A clearer explanation
• A stronger resource

The goal is not simply to obtain the same links.

It is to create something worth referencing.

8. Monitor New Backlinks

Backlink research can also be ongoing.

Monitor new and lost links to understand:

• New referring domains
• New mentions
• Newly linked pages
• Lost links
• Changes in anchor text
• New research opportunities

Common Mistakes When Checking Backlinks

1. Looking Only at Backlink Quantity

A website with 10,000 backlinks is not automatically more useful than one with 1,000.

Look at the sources and context.

2. Assuming Every High-Authority Domain Is Useful

A high SEO metric does not remove the need for relevance.

Check the actual website and linking page.

3. Ignoring Page Relevance

A relevant domain can still contain an unrelated linking page.

Always inspect the page when the opportunity matters.

4. Copying Competitor Backlinks Blindly

Competitors can have poor, irrelevant, outdated, or difficult-to-replicate links.

Research the reason behind useful links instead.

5. Treating Every Backlink as a Link-Building Opportunity

You might find 1,000 competitor backlinks and only 20 worth investigating.

That is normal.

The value is in the filtering.

6. Confusing Referring Domains With Backlinks

One website can link to you multiple times.

For example:

• 1 referring domain
• 15 backlinks

These are different metrics.

7. Ignoring Link Context

A backlink should be reviewed in the context of the page where it appears.

Do not judge it from a domain name alone.

8. Treating Old Backlink Data as Complete

Backlink databases represent links their crawlers have discovered.

Links can appear, disappear, change, or remain undiscovered.

Treat backlink data as research data, not an absolute record of the entire web.

9. Assuming a Backlink Automatically Improves Rankings

Finding a backlink does not prove that the link caused a ranking improvement.

SEO involves many factors, so backlink data should be interpreted carefully.

10. Building Links Primarily to Manipulate Rankings

Backlink research should not turn into a strategy of creating links purely to manipulate search rankings.

Google’s Search Central spam policies specifically address link spam and other practices intended to manipulate search results.

The focus should remain on useful content, relevant references, and links that make sense for users.

Frequently Asked Questions

How do I find backlinks to my website?

For your own website, start with Google Search Console. Open the Links report and review external links, top linked pages, top linking sites, and top linking text. You can also use third-party backlink tools for additional data.

How can I see who is linking to my website?

Google Search Console can show websites linking to your verified property through its Links report. Third-party backlink tools can provide additional referring-domain and backlink data.

How do I find backlinks to a competitor?

Use a backlink research tool such as Ahrefs, Semrush, or Moz. Enter the competitor’s domain, open the backlink or referring-domain report, and investigate the websites and pages linking to them.

Can I check backlinks for free?

Yes. Google Search Console is free for your own verified website. Google Search can also help you find public mentions and relevant pages manually. Some SEO platforms also provide limited free backlink checking.

Can Google Search Console show all backlinks?

No. Google states that the Links report is a sample of links Google knows about rather than a complete list of every link pointing to your website.

What is the difference between backlinks and referring domains?

A backlink is an individual link pointing to your website or page.

A referring domain is a unique website containing one or more backlinks to your site.

For example, if one website links to you 10 times, that can represent 10 backlinks from 1 referring domain.

How do I find backlinks to a specific page?

Enter the specific page URL into a backlink research tool that supports page-level analysis.

Then review the backlinks and referring domains pointing specifically to that URL.

How do I find useful backlink opportunities?

Start by looking for relevant websites and pages that already link to similar resources.

Then review:

• Context
• Audience
• Content quality
• Relevance
• Target page
• Reason for the existing link

A useful opportunity is not simply a website that links to your competitor.

It is a website where your own content could genuinely provide value.

Can I use competitor backlinks for my own link building?

Yes. Competitor backlink research can help you discover relevant websites, content ideas, resource pages, and potential outreach opportunities.

But you should not copy every competitor backlink blindly.

Use the data to understand why the competitor earned the link and whether you can create something genuinely useful for the same audience.

Final Thoughts

Finding backlinks is easy.

Understanding them is the part that takes real work.

Start with Google Search Console when researching your own website. For competitor research, use a backlink database such as Ahrefs, Semrush, or Moz.

Then move beyond the backlink count.

Look at:

• Who is linking
• Which page is linking
• Which page is receiving the link
• Why the link exists
• How relevant the website is
• What type of content attracts links
• Whether the opportunity makes sense for your website

Most importantly, do not treat backlink research as a race to collect URLs.

Use it to find patterns, discover relevant websites, improve your content, build better prospect lists, and identify realistic link-building opportunities.

If you want to move from backlink research to actually building quality links, continue with our guide on How to Build Backlinks.

For a broader understanding of backlinks and their role in SEO, read our guide to Link Building in SEO.

And when you are evaluating whether a link is relevant to your website, our guide to Relevant Backlinks can help you understand what makes a backlink contextually useful.

The goal is not to find the most backlinks. It is to find the right information inside the backlink data and use it to make better SEO decisions.