How To Develop A Scalable Content Strategy For SEO

Over 70% of marketers rate SEO game plan as more effective than PPC and other traditional methods.

This figure is high, but there is room for improvement.

SEO has the potential to boost sales, enhance online presence and get brands noticed, but it’s not a miracle cure.

To capitalize on the incredible benefits of optimized content and the reach of search engines, it’s critical to have a sound strategy in place.

Developing a content strategy is essential to achieve goals and take full advantage of the possibilities afforded to businesses and brands by search engine optimization and content marketing.

In this informative guide, we’ll share some top tips to help you develop a content strategy that delivers results…

Steps to Developing A Content Strategy
Statistics show that content marketing is an increasingly dominant force.

There has been a 22% increase in the number of searches directly linked to what content marketing is and how it works.

Over 95% of businesses surveyed as part of the State of Content Marketing 2022 Global Report stated that they used content marketing as part of their marketing strategy.

Despite the popularity of content marketing, only 57% of respondents had a ‘documented strategy’ and only 19% had an ‘advanced strategy.’

If you’re new to this world, or you’re looking to enhance results and performance, here are some steps to develop a targeted content strategy to help you achieve your marketing goals.

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