Schema is a type of structured data that helps search engines understand the content on your website. By using schema, you can provide additional information about your website’s pages, such as the type of content, the author, and the date it was published. This makes it easier for search engines to understand the context of your pages, and can lead to better visibility in search results.
One of the main benefits of using schema is that it can help your website appear in rich snippets in search results. Rich snippets are enhanced search results that include additional information about the page, such as ratings, reviews, and images. These can make your website stand out in search results and can increase the likelihood that users will click on your site.
Another benefit of using schema is that it can help search engines understand the relationships between different pages on your website. For example, if you have a product page and a review page on your site, schema can help search engines understand that the review page is related to the product page. This can help improve the visibility of your site in search results and can also help users navigate your site more easily.
In addition to these benefits, schema can also help improve the accessibility of your site. By providing additional information about your pages, you can make it easier for users with disabilities to understand the content on your site. This can lead to better user engagement and can help increase the overall accessibility of the web.
Overall, schema is an important tool for improving the visibility and accessibility of your website. By providing structured data about your pages, you can help search engines understand the context of your site and can improve the visibility of your site in search results. Additionally, schema can help improve the accessibility of your site for users with disabilities, which can lead to better engagement and overall user experience.